Branding8 min read
Why Your Logo Is Not Your Brand
The difference between a logo and a brand identity. Why most founders over-invest in the mark and under-invest in the system that makes it work.
Selected Work
Solvi
FintechA visual system for a Nordic payments startup that needed to stand out in a sea of blue.
Gron & Vild
Food & BeverageBrand identity and packaging for an organic snack company launching across Scandinavia.
Formrum
ArchitectureIdentity and web design for a Malmo architecture firm specializing in residential projects.
Lyra Health
HealthtechComplete brand identity for a mental health platform connecting therapists with clients.
We design brands that founders are proud to put their name behind. Strategy, identity, and the systems that hold it all together.
About Studio KlaraJournal
All articlesDesign Process9 min read
The Brief That Actually Works
How to write a design brief that leads to great work. What to include, what to leave out, and why the anti-brief is your worst enemy.
Branding10 min read
Choosing Colors That Mean Something
Color theory for founders, not designers. How to pick colors that differentiate rather than blend in, and why every fintech is blue.
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